Frebano

Timeless classic polos and linen shirts for men.

Challenges

  • Unable to scale the account post 10 lakhs/month 
  • Unstable ROI 
  • No product strategy and inventory issues

Meets SOC team

After conducting a proper ad account audit, we have identified the key issues needed to be addressed as below:

  • The account became unstable every time bestsellers went out of stock, while slow movers didn’t give better ROI. Which led to a vicious cycle of account instability and burn during scaling. 
  • The same audience segments were being reached out repeatedly, causing fatigue and rising ad costs.
  • Lack of high AOV products made it difficult to scale profitably
  • Budgets were being spent on older demographics instead of the core buyer persona.

Services Required

  • Performance marketing 
  • Creatives strategy 
  • Creative Execution
  • Copy Writing

Our approach and plan

01

We mapped out 3 new ideal customer profiles after a thorough research.

02

We didn’t start by running ads.

First, we aligned the messaging to customer profiles and their awareness stages, so cold and warm audiences both were reached with relevant ads and messaging.

03

We created a separate marketing strategy for both phases.

One with bestsellers, and another without it, This helped us align our efforts in the right direction and break the vicious cycle the client was stuck in earlier.

04

Deepening trust and loyalty.

We launched UGC and testimonial ads to deepen trust with new audiences, promoted high-AOV products to boost revenue, and created personalized offers for acquisition and retention. Resulting in higher average order value and better ROI.

Results Delivered on YOY basis.

ROI growth
35 %
Increase in website sessions
301 %
Revenue growth
155 %
Increase in returning customer rate
18 %
Increase in conversion rate
85 %